Learn Your Story!

So many companies just want to steal pages out of other people’s playbook. They throw some money at the next marketing gimmick, hoping it will work. Good marketing is simply telling the truth in a compelling way. So what is true about your business? What is great about your product? How do your employees make the difference? What does your company do that no other does, or does so well? There’s your story!

Leverage Your Channels.

You’ve got a great story. You’ve got new media channels at your disposal. Now simply tell your story through those channels. Have a great website designed and base your story there. Grab snippets of your story and place them in email campaigns that people have given you permission to send to them. Build relationships with people on Facebook and Twitter and share your story there. Now you’re on your way!

Lean on a Designer

You may need help creating the channels through which your story can flow. Who will build the website you can readily update? Or the email templates you’ll employ? Or the Twitter page that will mirror your company’s branding? And who will coach you on how to pull it all together? This is where the designer rides into town.
Enter randelldesign!
I can help you define your brand’s identity (story) and share it with your potential market through modern media channels in three steps:
  1. Start with your goals and objectives.
  2. Design tools that fit your needs.
  3. Teach you how to use them well.

Learn about four companies that have embraced this philosophy >>